Not from this world? Well, its beautiful color intrigued me and made me need-to-have-it. Packaging always gets me, unfortunately the content oftentimes doesn’t live up to the expectations raised – the more I was astounded that my bold move was rewarded with a new and so far unnoticed ingredient!
A keeper. I’m sure you know what I’m talking about, right?!
EDIT: Some of you were pretty close, of course it’s a member from the cress family. The correct term is Daikon Cress, available in green and red (I say it’s purple). Taste wise quite similar to radish, it adds a colorful yet spicy note to a salad, fish or whatever you find it to be a good fit to. More info can be found here.